RESPONSIBILITIES

ACCOUNT MANAGEMENT
Serve as account lead on two or more of CLIENT’s
health IT accounts. Act as a direct line of contact for clients, lead meetings
and manage support teams with positivity, clarity and confidence to seamlessly
manage projects and drive ongoing results. Work with account leadership and
clients to develop strategic plans, including content calendars, tradeshow
activations, social media plans, etc.

MEDIA RELATIONS
Lead media relations campaigns, including but not limited to press release
writing, journalist pitching, staffing client press interviews, etc.

CONTENT CREATION

Draft content marketing pieces, including but not limited
to byline articles, blogs, white papers and case studies as well as supporting
social. Media content.

REPORTING
Measure clients’ earned media, social media and marketing results, and
effectively translate analytics into actionable insights to constantly drive
success.

MENTORING AND COACHING
Continually co-mentor with the CLIENT team and embody our Spirited Ideals in
everything you do.

DESIRED SKILLS/PROFICIENCIES

• Agency experience required
• 3-4 years of media relations experience
  required, with proven successes in media pitching, content writing and an
  understanding of the health IT industry.
• Relentless curiosity, a passion for
  learning, a service-minded attitude and a constant desire to be your best.
• Required experience with: Microsoft Office
  Suite, newswire service providers, media database systems, Google Analytics
• Familiarity with: SproutSocial, CMS
  platforms,

• HubSpot/Marketo/Pardot/etc.,
  Basecamp (or other project management software), Google AdWords,
  Canva/InDesign/etc., Mac OS
• Understanding
  of and desire to learn B2B and B2C health IT innovation.

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