HEALTHCARE MARKETING ANALYST

We are looking for an Analyst, responsible for analyzing large data sets, in the Pharmaceutical, Medical/Surgical, and Healthcare industries, to derive actionable insights and support strategic marketing decision making in multiple channels including digital, social, direct and traditional advertising.

Minimum Qualifications:

  • Bachelor/Master’s degree in a quantitative discipline such as economics, statistics, business analytics or marketing science
  • 1-3 years related experience and/or training; or equivalent combination of education and experience
  • Experience manipulating data and running analyses using SAS, SPSS, R and/or SQL
  • Strong analytical and critical thinking skills. Strong attention to detail

Preferred Qualifications:

  • Working knowledge of standard pharmaceutical and healthcare data sets from IQVIA (formerly IMS), Symphony Health, LexisNexis or similar offerings
  • Experience using Google Analytics, Omniture or comparable web analytics tool
  • Experience with multivariate consumer and business segmentation
  • Demonstrated ability to visualize data and create dashboards using Tableau or comparable tool
  • Execution or understanding of core analytics methodologies (regression, cluster analysis, factor analysis, and decision trees)
  • Experience developing reports and analyses from a variety of different sources: email, social, CRM, paid search, SEO, Direct Mail, purchase data.
  • Digital experience is a huge plus
  • Ability to derive actionable and strategic insights from large sets of data with minimal oversight. Knows the difference between an insight, analysis and reporting
  • Strong communications skills (both external and internal). The ability to explain complex mathematical concepts to less data-savvy stakeholders is a plus. Ability to handle client presentations articulately and professionally
  • Highly proficient at Microsoft Excel and Powerpoint
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