The Digital Marketing Specialist will work with Client Services and Analyst staff as a digital lead for multiple client accounts. Digital lead will manage email, social media, display advertising and SEO/SEM campaigns based on each client’s digital need.
Applicants must have experience with several email platforms (especially Luminate Online) and ability to manage email campaigns (including e-mail/landing page set-up, testing, reviewing user experience, deployment, ability to troubleshoot and resolve issues with HTML coding), knowledge of SEM optimization and social media advertising platforms, and a strong sense of accountability and responsibility. Ability to collaborate with the team to develop digital strategy and best practices is preferred.
Applicants must be detail-oriented, self-motivated and very organized with the ability to multi-task to deliver timely output and handle shifting priorities professionally. Working knowledge of ad serving tools, optimizing Google Adwords/Google Grants campaigns, HTML, CSS, and JavaScript development and constraints is preferred.
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