Case Study #1: Direct Mail Advertising Agency Takes Their Business Digital
Company Challenges:
A 33-year-old advertising agency, transitioned its business model from Print and Direct Mail into 100% Digital Media. This required selling its existing clientele on the necessity of the shift. The business supports major Fortune 500 clients, including Procter & Gamble, Nestlé Foods, and Disney. To help build, lead, and grow this new digital initiative, the company engaged BBR Search to identify and hire a Director of Digital Media.
Responsibilities of the Position Included:
- Oversee all aspects of digital media planning and research
- Develop and present creative media ideas and campaigns to clients, account teams, and prospects
- Create performance-based media strategies with a focus on customer acquisition
- Partner with account teams to optimize media campaigns and initiatives
- Apply quality assurance principles to ensure campaigns launched and ran as intended
- Stay current with new digital media tools, trends, networks, and best practices
Overall Accomplishments:
- BBR identified a pool of candidates with expertise in digital marketing, online display, direct response, and agency-specific experience
- Focused on candidates with small-company backgrounds who were entrepreneurial and adept at bringing best practices forward
- Applied a thorough screening process including in-depth phone interviews, face-to-face meetings, and completed references to narrow the pool to the top three candidates
- Collaborated closely with the company’s executive leadership team to coordinate interviews
- Successfully placed a candidate within three months of initiating the search
Case Study #2: Mattress Manufacturing Company
Company Challenges:
With a 140-year-old product line, the company’s innovations were not receiving the national recognition they had anticipated. While supplying sleep systems to top hotels across the country, their brand remained largely unrecognized by consumers. After making a significant investment in rebranding, the company needed a Vice President of Marketing Communications to launch and promote the new brand across integrated channels.
Key Challenges of the Role Included:
- Execute creative strategy in national advertising (including commercial production) and direct national marketing communications efforts
- Lead consumer-focused initiatives across television, print, website management, and social/digital media
- Manage an estimated annual budget of $35M, ensuring the brand was presented cohesively and consistently across all consumer touchpoints
- Collaborate with Point of Sale managers to drive integration at retail levels
- Oversee, hire and manage the internal creative services department
Overall Accomplishments:
- BBR identified a candidate pool with expertise in digital and traditional marketing, as well as industry-specific knowledge (furniture, consumer goods, and durable goods)
- Conducted a comprehensive screening process including phone interviews, in-person meetings, and completed references to narrow the pool to the top five candidates
- Partnered closely with the company’s executive leadership to coordinate final interviews
- Successfully placed a candidate within two months of initiating the search
- BBR assisted in bringing two additional digital marketing resources to the VP’s team
Case Study #3: Accelerating Growth for a Cybersecurity Firm Amid Explosive Demand
Client Overview
A six-year-old, fast-growing cybersecurity firm was scaling rapidly as the pandemic accelerated remote work nationwide. With heightened security concerns, demand for cybersecurity solutions soared — but the company’s biggest obstacle wasn’t customers. It was talent.
The Challenge
As growth surged, the company faced a critical hiring bottleneck threatening its ability to deliver on client needs and maintain a competitive edge.
Key hiring challenges included:
- Multiple vacancies across critical functions — including IAM Engineers, Software Developers, Project Managers, and Business Development roles
- Building deep talent pipelines in a highly specialized, hyper-competitive cybersecurity market
- Attracting senior-level professionals to a smaller, fast-growing company versus established industry players
- Leveraging diverse sourcing strategies to reach hard-to-find passive talent
- Identifying candidates motivated by mission and culture rather than just compensation
- Aligning new hires with existing salary structures while competing for top talent
Our Approach
We partnered closely with the executive team to build a scalable recruitment strategy aligned with the company’s growth goals.
Our strategy included:
- Multi-channel sourcing: Leveraged niche job boards, cybersecurity communities, and referral networks to reach untapped talent pools
- Employer brand positioning: Crafted a compelling “Why Work With Us” narrative to differentiate the firm from larger competitors and attract high-impact candidates
- ATS optimization: Streamlined the applicant tracking process to focus on quality over quantity, removing irrelevant resumes and speeding up candidate review cycles
- Culture-first alignment: Prioritized candidates who shared the company’s mission and values, ensuring long-term retention
- Executive hiring support: Recruited a VP of Sales and other senior leaders critical to scaling operations
The Results
Our partnership delivered measurable, high-impact outcomes:
- 22 key positions filled across IAM (Okta, SailPoint, CyberArk), Project Management, Software Development, Customer Engineering, and Sales
- 58% company growth fueled by rapid hiring within just 18 months
- Increased access to previously unreachable passive cybersecurity talent
- Strengthened the company’s position as a market leader in cybersecurity
- Contributed directly to a successful acquisition within two years
Key Takeaway
By combining a targeted talent acquisition strategy with employer brand elevation, we helped the client overcome one of the toughest hiring environments in cybersecurity — enabling them to scale confidently, meet surging market demand, and achieve a strategic exit.
Client Testimonials
In consulting, there is nothing more important than the team of people who work with your customers every day. Tiffany has been recruiting for SecureITsource since our company's inception and is instrumental in bringing our firm incredibly talented and motivated consultants, presales, and salespeople. She is the consummate professional, treating our candidates and interview team with the highest degree of respect and professionalism. Tiffany's process is thorough, which is so appreciated, as it saves us time by having all the information to make an informed decision at the end of the interview process...,
David Mattos
The Jerry Maguire of key-people-recruiting! The results from working with Tiffany are still being seen and felt, since one of the most tectonically impactful people we've ever hired was someone she brought to us. Because Tiffany took the time to understand our culture, and our needs, she made a significant impression on our company, and on the work of our clients. I appreciate her thorough approach, her relational tactics, and the end results. If and when we are ready to land another key player, we won't hesitate to contact Tiffany Stone.
Tom Perrault
I have worked with Tiffany for several years and she is the consummate recruiting professional. Tiffany is a great listener and fully understands what we are looking for in a candidate. There have been times when we spent months trying to fill a position without success, and once we turned to Tiffany, she brought strong candidates within a short period of time. I couldn't recommend someone more highly if you are looking for help to fill a position in your marketing agency.
Brian O'Keefe
Tiffany is a strong partner - resilient and relentless in pursuing the right candidate for the job. She takes her business partnerships very seriously and wants to ensure satisfaction every time. We’ve partnered with Tiffany for years and can’t recommend her enough. In this day and age, talent is the key to success and you'll want Tiffany's assistance in securing your future talent.